Headquartered in Dubai, Publinet was established in 1999 as the first step in a vision to create a Communication consultancy network offering turnkey solutions across platforms to brands indigenous to the MENA region. Along with the launch and aggregation of strategies and deliverables to brands wishing to enter the GCC markets via the gateway that is the UAE.
Publinet NOW stands as the first and only locally grown network of Communication specialists operating independently as well as in sync with each other. Its scope of expertise ranges from advertising and branding, to public relations, digital and social media management, video production, media planning & buying, event production, trend interpretation and brand activation.
Publinet’s extensive range of offerings, a client portfolio featuring some of the region’s top local & global brands and strategic consultants that understand the unique needs of the region’s 192+ nationalities have meant that it is fast being looked upon as an industry pioneer.
The group’s success is not only reflected by the healthy bottom lines of its clients, most of whom share long-term partnerships with the group, but also through a number of industry accolades including The GCC Advertising Awards, The Dubai Lynx, The Middle East Event Awards, The International Stevie Awards, The GOOD Report and the Cannes Lions, to name just a few.
Assem Itani’s evolution as an authority on Communication is synonymous with that of advertising and publicity in the UAE. In both his early capacity spearheading one of the leading agencies in the Middle East, and from 1999 as the founder and CEO of Publinet; the depth of Assem’s wisdom coupled with his wealth of experience lends a unique character to the Publinet Group, and embodies its client-service oriented soul.
Ahmad Itani is a true believer in the power of NOW and specialised communication services. Having been in the industry for over a decade, he has experienced first-hand the speed at which the world of Communication is changing, thereby identifying a market need for high-quality services and focused deliverables. His forward-thinking vision and expertise has played a major role in the transformation of Publinet to The Publicity Network.
A time and place, when you knew you could be and do anything. And did too. An astronaut using a discarded cardboard box. King of the fort with makeshift pillows. Superman, with only a blanket that let you fly high. Anything and everything was possible. You could be anyone.
Work happened. That constant 4-letter word that took over your life. Your plans are set. You decisions are made. You life is running by. It’s your fastest flight to your dreams. And sometimes, your quickest route away from your dreams.
It’s not that extreme. Maybe you want that something new. A new feeling that never slows or stops. That’s stressful but in an exciting manner. Stop thinking about missing the next big thing. Start thinking you are the next big thing. Throw away the template, stop ticking boxes. Something important could be happening NOW. And that could be YOU.
becomes a journey, filled with unexpected, replete with victories (big or small, does it really matter?) created every moment seen in the smallest detail grown to the greatest idea. And NOW, happens in a moment, in a second, in a decision where you say to yourself
* STRATEGIC AFFILIATE
Publinet is proud of the many achievements across its group companies. These successess are a testament to the power of NOW.