GOOD MORNING

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IS THE TIME

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BEGINNING OF NOW

Headquartered in Dubai, Publinet was established in 1999 as the first step of a vision to create a communication consultancy network that offers turnkey solutions across platforms to brands indigenous to the MENA region, and to launch and aggregate strategies and deliverables to brands wishing to enter the GCC markets via the UAE — the region’s gateway.

Publinet NOW stands as the first and only locally grown network of communication specialists operating independently and in sync with each other. Its scope of expertise ranges from advertising and branding, to public relations, digital and social media management, video production, media planning and buying, event production, trend interpretation, and brand activation.

Publinet’s extensive client portfolio features some of the region’s top local and global brands and strategic consultants that understand the unique needs of the region’s 192+ nationalities, and is the reason why the agency is fast being looked upon as an industry pioneer.

The group’s success is not only reflected by the healthy bottom lines of its clients — most of whom share long-term partnerships with the group — but also through multiple Guinness World Record-breaking awards it helped its clients earn, and a number of industry accolades including The GCC Advertising Awards, The Dubai Lynx, The Middle East Event Awards, The International Stevie Awards, The GOOD Report and the Cannes Lions, to name just a few.

DRIVING NOW

Assem Itani – Chief Executive Officer | Envision. NOW.

Assem Itani’s evolution as an authority on Communication is synonymous with that of advertising and publicity in the UAE. In both his early capacity spearheading one of the leading agencies in the Middle East, and from 1999 as the founder and CEO of Publinet; the depth of Assem’s wisdom coupled with his wealth of experience lends a unique character to the Publinet Group, and embodies its client-service oriented soul.

Ahmad Itani – Chief Operating Officer | Become. NOW.

Ahmad Itani is a true believer in the power of NOW. Having served the communication industry for over a decade, he has experienced its rapid evolution at first-hand and identified a growing demand for high-quality, specialised communication services that deliver real results. Ahmad’s forward-thinking vision and expertise has grown Publinet into a fully-fledged network of independent, specialist agencies that work in sync to provide 360-degree solutions. He was recently recognised by his industry peers in PR News’ global ranking of the ‘Top 50 Game Changers of PR for 2017’, making him the only MENA PR leader to appear on the list. Under his guidance, Publinet’s agencies work as one to harness the power of NOW and give clients results today, tomorrow and beyond.

THE MANIFESTO OF NOW

Remember…

A time and place, when you knew you could be and do anything. And did too. An astronaut using a discarded cardboard box. King of the fort with makeshift pillows. Superman, with only a blanket that let you fly high. Anything and everything was possible. You could be anyone.

And then…

Work happened. That constant 4-letter word that took over your life. Your plans are set. You decisions are made. You life is running by. It’s your fastest flight to your dreams. And sometimes, your quickest route away from your dreams.

Maybe…

It’s not that extreme. Maybe you want that something new. A new feeling that never slows or stops. That’s stressful but in an exciting manner. Stop thinking about missing the next big thing. Start thinking you are the next big thing. Throw away the template, stop ticking boxes. Something important could be happening NOW. And that could be YOU.

NOW…

becomes a journey, filled with unexpected, replete with victories (big or small, does it really matter?) created every moment seen in the smallest detail grown to the greatest idea. And NOW, happens in a moment, in a second, in a decision where you say to yourself

CREATE NOW.

RIGHT NOW.

ACT NOW.

BECOME NOW.

THE COGS OF NOW

CREATIVE CONSULTANCY
Offering the right combination of strategic skills, brainpower and client- servicing tools to craft strategically inspired solutions.

PUBLIC RELATIONS CONSULTANCY
Providing authentic Communication services to address unique needs; ensuring clients are seen, heard and felt in the market.

SOCIAL ENGAGEMENT SPECIALISTS
Delivering complete digital solutions to achieve the best possible results in a sphere that is changing and evolving – sometimes overnight.

EVENTS MANAGEMENT
A full-service events and promotions agency that balances creativity, planning and competent execution to achieve exemplary results.

TREND INTERPRETATION
Helping brands stay relevant in a changing global society through boosting their understanding of and utilising the needs and values of their consumers.

VIDEO PRODUCTION
An award-winning, home-grown studio that delivers technologically driven content creations, animation and productions.

MEDIA PLANNING & BUYING
A fully integrated media planning and buying agency that is committed to deliver services based on superior industry knowledge and a real understanding of both clients and their customers.

* STRATEGIC AFFILIATE

TALES OF NOW

Publinet is proud of the many achievements across its group companies. These successess are a testament to the power of NOW.

Cicero & Bernay breaks Guinness World Record for Year of Zayed | Cicero & Bernay broke the Guinness World Record for the largest ever aerial projection screen on behalf of wasl Asset Management Group and as a tribute to the ‘Year of Zayed 2018’.
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Publinet appoints new Executive Creative Director for the group| Publinet has appointed Jamal Iqbal as its new Executive Creative Director following his nine-year career with the group in various capacities ranging from strategy and brand outreach to innovation.
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Cicero & Bernay awarded twice over at MEPRA Awards 2017 | Cicero & Bernay has been recognised in two categories at the Middle East Public Relations Association Awards 2017.
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Cicero & Bernay appoints new Managing Director | Cicero & Bernay’s former Director of Client Servicing, Tariq Al Sharabi, has been appointed Managing Director of the agency.
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Cicero & Bernay’s CEO recognised as a ‘Top 50 Game Changer of PR for 2017’| Ahmad Itani, Founder and CEO of Cicero & Bernay, was recognised in PR News’ global ranking of the ‘Top 50 Game Changers of PR for 2017’.
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Cicero & Bernay launches ‘See & Be’ | Cicero & Bernay has become the region’s first public relations consultancy to offer a full suite of strategic influencer communication services with the launch of ‘See & Be’.
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Spark* ranked in GOOD Report for its support of good causes | Spark* was ranked in the global GOOD Report, an affiliate of the GUNN Report which identifies agencies working for good causes, for its ‘Young Masseuse’..
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Cicero & Bernay Builds its Senior Expertise | Cicero & Bernay has been recognised for communication excellence in the region’s public relations industry, by winning a record three Gold and one Silver awards from the ‘Middle East PR Awards 2016’.
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Spark*has won two prestigious awards | Spark*has won two prestigious awards at the Lisbon International Advertising Festival achieving Gold for the Best Use of Media, Direct - MENA Region, and Bronze for the Best Use of Media, Direct – International. The agency was awarded for its campaign titled ‘Young Masseuse’ - which used a moving and innovative insight to draw attention to the Community Development Authority’s efforts at preventing child sexual abuse.
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Spark* wins big at the Dubai Lynx Advertising Awards, 2016 | Spark won a Gold for ‘Best Use of Media for Public Service’, for its anti-child abuse campaign for Dubai’s Community Development Authority
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GET IN TOUCH NOW

901, One by Omniyat,
Business Bay
Dubai, U.A.E.

info@publinet.me
00971 4 334 1140

connect NOW